• Information – flight information in airports and wait times for the next bus or train.Financila information such as exchange rates or stock market information incorporating live TV feeds.

  • Advertising related to the location, to uplift sales – In-store promotions in retail establishments.

  • Advertising by third parties – Digital advertising companies that sell advertising space to local merchants/service providers, media resellers and national advertisers.

  • Enhanced customer experience – In waiting areas of restaurants, medical centres, banks and government departments to reduce perceived wait-time.

  • Influencing customer behavior – Post office or Bank digital signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time)

  • Brand building – Stores where digital signage in video form is used as a part of the store décor to build a story around the brand

  • Environment enhancing – such as using digital signage to increase the customer experience with the building itself, examples of this are where digital signage panels are used on the floor and react to how and when an individual moves over them.

  • Corporate and Business environments – Digital signage can also be used for disseminating information throughout a company via screens in reception areas and canteens for internal staff.

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